What do wine consumers care about? It’s a good question that Wine Intelligence’s CEO Lulie Halstead took a whack at when she gave a presentation at the recent. In the report on Halstead’s presentation, writer Matthew Jenkins reiterated Halstead’s four things consumers care about: PersonalizationExperienceConvenienceSustainability It’s hard to disagree that these are things that some wine consumers care about. However, together they are not the MOST IMPORTANT things consumers care about. I’m sure Halstead knows this. She is talking about...
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