I can’t emphasize enough how rare it is to see the creation of a successful new trade association in the alcohol industry. In my 30 years working in the beverage alcohol industry, I can count the number of successful new trade coalitions on one hand. Moreover, the creation of trade organization that brings together importers, wholesalers, retailers, restaurants and producers is unheard of. Enter the United States Wine Trade Alliance. What’s not surprising is the unique coalition represented by the...
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