“The dedicated team will be responsible for providing operational excellence, programming and promotions, digital content, category insights and performance management in the eCommerce area, across channels, as well as with online retailers and beverage alcohol delivery platforms.” Yeah….I don’t know what that means either. However, you have to be impressed with the Southern-Glazers PR team’s ability to shove maximum jargon into a single sentence. But that’s not what I found interesting. Southern-Glazer’s is touting “the launch of a new “Business-to-Customer...
The post When the Fox Addressed the Hens (the wine version) appeared first on Fermentation.