“Our aim is to democratize wine. The mission is to remove the elitist, stuffy image from wine and bring it to the people.” The odds are 2-1 that any new consumer-facing wine service, app, editorial venture or website will make this above claim about what it is they are attempting to accomplish. More often than not, this “mission” is driven either 1) by the fact that the wines being sold or promoted through the new service are under $30 per...
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