In a three-minute speech at the London Institute of Masters of Wine, reproduced at Decanter Magazine, Master of Wine Natasha Hughes warned her peers that by presenting, talking about and categorizing wine in the same old ways—by country, varietal or style—they will fail the consumer and fail the wine trade. She concludes her flash talk this way: “We’ve got to remember that for most people, wine is part of a lifestyle that includes food and conviviality, rather than being a goal...
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