Does AmazonWine need to disappear because it’s unlawful? Recall that the AmazonWine service is a departure for the behemoth retailer. Wine is not sold by Amazon. Instead, wineries pay what amounts to a listing or advertising fee to display their products on Amazon, but it’s the wineries that actually sell the wine, not Amazon. In fact, AmazonWine was created without Amazon possessing any alcohol retailer licenses. Now, consider a recent ruling in the 9th Circuit Court of Appeals in California...
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